Our promise is to make the private market agile, open, and scalable.
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We’re here to change the status quo
Trica
Is a unified technology solution for equity management and transactions. Derived from the Sanskrit word trikon - the triangle is one of the most fundamental shapes occurring in nature and it represents change and strength
Equity
It is what binds founders, investors and teams together so why not manage it well and make it work for all stakeholders? We found a gap in the market and decided to build a product
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Trica comes from the house of LetsVenture. Founded in 2013, LetsVenture has created India’s most active and trusted online investment platform for early stage startups.
2018
An idea - what will we need to power India’s private markets?
2019
MyStartupEquity an equity management product is released
2020
A growth stage equity transactions platform finds product market fit
2021
Enter Trica with a first of its kind unified solution
Team at Trica
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A 2x founder and angel investor, everything we are building at LetsVenture and trica is from deep understanding and empathy for all private market players
![](https://cdn.prod.website-files.com/657b2d29984c2b99f96b18d7/65e708d2df5d1f320b5cf686_Sanjay.png)
A technologist at heart, building LetsVenture over the past 8 years has been career defining for me. now with Trica, it’s good to be at Day 1 again!
![](https://cdn.prod.website-files.com/657b2d29984c2b99f96b18d7/65e708d3c50094ffc6b1bf05_Pranav.png)
A career I-banker by trade and a partner to founders by vocation, at Trica my focus is on helping startups manage capital so that the team can focus on growth
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With over a decade of experience in business journalism, I’m here to build the next generation of experiences, content and community for founders and investors
Powering our journey
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Read. Connect. Invest.
We make complex things easy
policy
A legally vetted policy to get you started on the right path
HR, finance heads
Everyone can do with a ready reckoner, you’ll want to pin this page!
Share and ideate… Your equity is your most valuable asset. We have your back
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